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Foreword
There’s this quote I love, which is a rewrite of another quote, and it goes like this:
“The universe is not made of atoms; it’s made of tiny stories.”
As a narrative artist, story is the most essential aspect of everything I do. There are many stories that have brought me to this moment. From a young design student to a story-obsessed individual looking to explore the intricacies of storytelling as a deeply human craft. Part of this project will be to tell them all in due time.
- Lex
Everything is Story
I focus on four specific realms of story, which are in many ways interconnected.
“It was the best of times. It was the worst of times.”Content has exploded in the last quarter of a century. Dissecting it gives us a deep understanding of who we've become.
Job support is all about giving you the best chance to find the next big step in your career. Learn the skills, strategies and the right mindset to make your search more manageable.
Creating experiences that make knowledge accessible to others is some of the most beautiful work I’ve done.
Looking for tools? Ideation frameworks? They’re all here!
There’s no great story without discovery and adventure.
My artistic projects and explorations live here.
Currently working on my first book!
Testimonials
I’ve collaborated and worked for amazing people in the past that can vouch for my skills.
"Lex is an exceptionally intelligent and empathetic content strategist. She has a rare ability to balance the strategic goals of a business with a deep understanding of user needs across digital products."

Luis Roy
Global Design Director
"Lex and I have collaborated on many projects over the years.
I can sincerely say that she's one of the most talented graphic designers, communicators, and writers I've had the pleasure to work with."

Gabbie Castañeda
Content Team Lead
"Lex is truly a master of words, empathy, and storytelling. Her presence elevates both the work and the people around her, and any team would be fortunate to benefit from her expertise and vision."

Brittany McFarland
Sr. Design Lead